Keeping It Simple & Effective With PUA Labs

The thinking behind how we build wellness products that actually work.

At PUA Labs, we spend a lot of time thinking about what people actually need — not just what looks good on a shelf or sounds good in a slogan. What we’ve learned is this: most of us aren’t looking for a miracle product. We’re looking for something simple, effective, and easy to stick with.

That’s our north star.

We started PUA Labs to create products that support real routines — the ones that happen between meetings, after long days, or right before bed. Routines that don’t require a reset or a trend, just a little support.

So when we create or collaborate on a product, we ask a few key questions:

• Is it easy to use?

• Does it serve a clear purpose?

• Does it feel good to come back to, day after day?

That’s how Sleep Sound came to life — a balm and two sprays designed to make winding down feel natural again. No prescriptions, no overthinking, just calming formulas that support sleep the way it should feel: gentle and uninterrupted.

It’s also how we approached CLR Skn, a chloraseptic face mist made to refresh and clarify without disrupting your skin or your routine. Whether you’re mid-commute, post-gym, or just need a midday reset, it’s a clean, no-fuss solution that fits into any moment.

In a world full of noise, we think simplicity is a form of care. And we’ll keep building with that in mind.

Thanks for being here — and for making space for the small things that make a big difference.